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ZIP code poster featuring Dick Tracy

National Postal Museum

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Object Details

Printer
Government Printing Office
Description
This poster featuring cartoon character Dick Tracy promotes ZIP code use. Iconic Mr. ZIP with his letter carrier’s uniform and satchel appears on Dick Tracy’s "2-WAY WRIST TV." Dick Tracy clearly gets the message about ZIP codes, and the Post Office Department hoped the public would too. Unlike promoting a new service or announcing a regulation, bringing ZIP codes to the public’s attention centered on the difficult task of changing people’s behavior by asking them to learn and add five digits to every address. The U.S. Government Printing Office printed the poster for the Post Office Department in 1970. Chester Gould created the Dick Tracy character, which was licensed to the Chicago Tribune.
1970
Object number
2002.2003.7
Type
Archival Material
Medium
paper; ink
Dimensions
Height x Width: 14 × 11 in. (35.56 × 27.94 cm)
Place
District of Columbia
See more items in
National Postal Museum Collection
National Postal Museum
Topic
The Cold War (1945-1990)
Record ID
npm_2002.2003.7
Metadata Usage (text)
Usage conditions apply
GUID (Link to Original Record)
http://n2t.net/ark:/65665/hm8f4c53c9b-52c5-49a8-bb64-64401ff69601
There are restrictions for re-using this image. For more information, visit the Smithsonian's Terms of Use page .
International media Interoperability Framework
IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more.
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