Public Engagement

The Smithsonian shares knowledge with the public through compelling exhibitions, educational programs, and media products—strengthening the world’s social and intellectual capital by telling the American story, sustaining and celebrating diverse cultures and communities, revealing the natural world, and showcasing American intellectual and technological achievements. We measure public engagement in three interconnected realms—onsite (visits to Smithsonian museums, Zoo, and research centers); across the nation and world (traveling exhibitions and our network of Affiliate museums, zoos, and other cultural organizations); and digitally (Smithsonian websites and social media). 

Visitors in Rotunda, Natural History Museum

A standard measure of museum and program success is the number of people who “vote with their feet.” Collectively, more people visit Smithsonian museums than any other museum complex in the world. Visitors to the nation’s capital can tour our museums and the National Zoo 364 days a year free of charge, and visitors to Manhattan can see two museums: the George Gustav Heye Center of the National Museum of the American Indian and the Cooper Hewitt, Smithsonian Design Museum.  Learn more about visiting the Smithsonian.

75% Superior + Excellent Overall Experience Rating 2015-2016
50 Net Promoter Score (% Promoters minus Detractors) 2015-2016
33 Visitor Median Age 2015-2016
81% US Domestic Visitors 2015-2016
19% International Visitors 2015-2016
43% First-Time Visitors to Smithsonian 2015-2016
Visitors in Q?rius Education Center, National Museum of Natural History. Photo by James DiLoreto

The Smithsonian’s 19 museums seek to provide visitors with opportunities to discover, be inspired, learn, contemplate, celebrate, have fun, socialize, and much more. Understanding the experience of visitors helps Smithsonian museums sharpen their focus and shape their exhibitions and other programs in ways that best meet visitors’ needs and interests. While the museums continually measure the visitor experience, the data in this section come from two pan-Institutional surveys in summer 2004 and across four seasons in 2015 to 2016. The Overall Experience Rating (OER) is a five-point quality rating scale used in Smithsonian visitor surveys since the early 2000's. The Net Promoter Score (NPS) is used across sectors in the US and Europe and asks, "On a scale from 0 to 10, how likely are you to recommend [museum] to a friend?” The NPS is calculated as the percent of “promoters” (9-10) minus the percent of "detractors" (0-6). 

259 Total Exhibitions On Display Fiscal Year 2019
88 New Exhibitions Opened Fiscal Year 2019
Yayoi Kusama, Infinity Mirror Room, Hirshhorn Museum

The number of new exhibitions in a given year and total on display at the Smithsonian are measures of our research productivity and public access to the collections. Roughly, two-thirds of exhibitions are “permanent” or long-term and one-third are “temporary” exhibitions that showcase collection items not regularly on display. About two-thirds of exhibitions are classified as “major”; the other one-third are generally small cases or single special exhibit items. Explore our exhibitions.

10.2M People Served by Educational Programs Fiscal Year 2019
5.4M People Reached by Educator-Created Publications Fiscal Year 2019
7.3M Students Served by Smithsonian K-8 Science Curriculum School Years 2007 to 2018
kids participating in educational program

Attendance at Smithsonian educational offerings and receipt of Smithsonian educator-created publications are indicators of educational access and quality. Educational programs range from on-site offerings such as docent-led tours, to digital learning opportunities, to special events such as the annual Folklife Festival on the National Mall. The Smithsonian Science Education Center’s inquiry-based science curriculum is helping students in every U.S. state and 25 countries worldwide gain first-hand experience of science and engineering practices. Visit our education page for more information.

154M Website Visitors Fiscal Year 2019
80.4 Website Satisfaction Score (Average) as of September 2019
SI.edu home page

The number of visitors to the Smithsonian's ~190 public websites is an indicator of our online presence and access to our digital resources. The Smithsonian website "satisfaction score" is a combination of responses to randomly-posted surveys of people using SI websites. The scores are benchmarked against an index of website satisfaction scores for over 125 government agencies, non-profit, and educational organizations.

307.6M YouTube Views Fiscal Year 2019
16.6M Facebook/Twitter/Instagram Followers Cumulative Total thru Fiscal Year 2019
Man taking selfie at Wonder exhibit, Renwick Gallery

The number of “followers” on social media platforms is an indicator of audience engagement, and the Smithsonian has an active presence on Facebook, Twitter, Instagram, YouTube, and other platforms.

214 Affiliate Members at end of Fiscal Year 2019
46 U.S. States plus Puerto Rico and Panama at end of Fiscal Year 2019
Schoolchildren at Superman exhibit, Ohio History Connection.

The Smithsonian partners with a national network of over 200 museums, science centers, universities, and other arts and cultural organizations. These Smithsonian Affiliates extend the reach of the Smithsonian by touching millions in their local communities. The mutually beneficial relationships include sharing collections and expertise, and collaboration on education and research projects. Visit Smithonian Affiliations to learn more.

4.5M Estimated Attendance Fiscal Year 2018
SITES exhibit Jim Henson's Fantastic World

The extent to which the Smithsonian shares its collections and expertise through traveling exhibitions is another measure of outreach. The Smithsonian Institution Traveling Exhibition Service (SITES) develops and circulates an extensive range of exhibitions about art, science, history, and popular culture to exhibitors across America, from major urban museums to small rural community centers. Visit SITES for more information.