Virtual Smithsonian

Using digital technologies, the Smithsonian can reach a much larger audience than the limited number of people who will ever visit its museums, archives, libraries, and other facilities in person. The Institution aims to reach one billion people worldwide with a “digital first” strategy and an "open access" policy for its collections, research, and education resources. 

Open Access Website Visitors Social Media Engagement

206M Website Visitors Fiscal Year 2021
81 Website Satisfaction Score (Average) as of September 2021
Image of Smithsonian website

Two important measures of the Smithsonian’s online impact are the number of visitors to its approximately 170 public websites, and visitors' satisfaction with their online experience. The Smithsonian measures the latter with randomly-posted surveys of its website visitors. The same survey questionnaire is used by over 125 government agencies, non-profits, and educational organizations, allowing the Smithsonian to benchmark its performance against peer organizations

302.7M YouTube Views Fiscal Year 2021
19.0M Facebook/Twitter/Instagram Followers Cumulative Total thru Fiscal Year 2021
Man taking selfie at Wonder exhibit, Renwick Gallery

The number of “followers” on social media platforms is an indicator of audience engagement. The Smithsonian has an active presence on Facebook, Twitter, Instagram, YouTube, and other platforms.

Smithsonian Organization and Audience Research/OCIO