Consumer engineering : a new technique for prosperity / by Roy Sheldon and Egmont Arens

Object Details

Author

Sheldon, Roy 1897-

Arens, Egmont 1889-1966

Reprint of the ed. published by Harper, New York.

Includes index.

1976

1976, c1932

Call number

HF5415.3.S517 1976X

Type

Books

Physical description

v, 259 p. : ill. ; 23 cm

Smithsonian Libraries

Topic

Consumers

Supply and demand

Marketing

Advertising

Record ID

siris_sil_312603

Metadata Usage (text)

CC0