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Stall and Dean Company Records

National Museum of American History

Object Details

Creator
Jackson, Harry
Stall and Dean Co.
Topic
advertising
Sports uniforms
Sporting goods industry
Provenance
The collection was donated to the Archives Center in October 1998 by the current owner, Harry Jackson.
Creator
Jackson, Harry
Stall and Dean Co.
See more items in
Stall and Dean Company Records
Summary
Series 1, Stall and Dean's product catalogs, 1904-1973; Series 2, Stall and Dean's price lists, 1919-1966, and order blanks, 1998; Series 3, Promotional brochures, 1913 and 1926; Series 4, Catalogs of Stall and Dean's competitors, 1898-1966; Series 5, Non-sports catalogs, manuals and other printed materials, 1934-1962; and Series 6, Illustrations and graphic materials, undated.
Biographical / Historical
Started in 1898 in Brockton, Massachusetts by Walter Thomas Stall and Charles Dean, the Stall and Dean Company is one of the oldest sporting goods manufacturers in America. Their first catalog offered baseball and basketball uniforms, and footballs and football helmets. The business rapidly expanded, and within a few years, they were producing athletic shoes for numerous sports: caps, bats, balls, mitts and fielding gloves for baseball; boxing gloves; tennis rackets; nets for tennis and volleyball; and supporters and protective equipment. Eventually, Mr. Stall bought out Mr. Dean's share of the business, but the company name has remained Stall and Dean. Stall and Dean was the first American company to manufacture hockey jerseys and equipment, outfitting the original six member teams of the National Hockey League. Many Hall of Fame athletes from many sports wore Stall and Dean uniforms, including Bobby Orr and Ted Williams, and their catalogs contained endorsements from many famous players, including Ty Cobb. They manufactured uniforms and equipment for high schools and colleges as well as for the pros. With the "Safeslide" flannel baseball uniform being just one of their innovations, they adapted to the changing times and changes in style and materials in sports apparel, and these changes are well documented in the company's catalogs. In a 1975 article in the Brockton Enterprise, Richard Stall, Jr., the third generation owner of the company, extolled the virtues of polyester double knit fabrics, saying "...they look marvelous and they have replaced flannels." While the company adapted to stylistic changes, it has remained in its original factory and still produces uniforms on some of the same turn-of-the-century sewing machines it purchased new. In a 1998 article in Yankee magazine, an employee named Kevin Gosciak referred to Stall and Dean as "a museum of American manufacturing."
Extent
1 Cubic foot (3 boxes, 2 oversized folders)
Date
1898-1998
Archival Repository
Archives Center, National Museum of American History
Identifier
NMAH.AC.0669
Type
Collection descriptions
Archival materials
Price lists
Order forms
Manufacturers' catalogs
Citation
Stall and Dean Co. Records, 1898-1998, Archives Center, National Museum of American History. Gift of Stall and Dean Co.
Arrangement
Divided into 6 series.
Processing Information
Collection processed by Cathy Keen, September 30, 1999.
Rights
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form
Price lists
Order forms
Manufacturers' catalogs
Scope and Contents
This collection is divided into six series: Series 1, Stall and Dean's product catalogs, 1904-1973; Series 2, Stall and Dean's price lists, 1919-1966, and order blanks, 1998; Series 3, Promotional brochures, 1913 and 1926; Series 4, Catalogs of Stall and Dean's competitors, 1898-1966; Series 5, Non-sports catalogs, manuals and other printed materials, 1934-1962; and Series 6, Illustrations and graphic materials, undated. Of these, the picturesquely illustrated catalogs of Stall and Dean and its competitors are by far the richest resource for research. Many are annotated and/or contain fabric swatches attached to the pages. They contain a wealth of information about the development of sporting goods and uniforms throughout the twentieth century.
Restrictions
Collection is open for research.
Related link
Record ID
ebl-1562731496360-1562731496364-0
Metadata Usage
CC0
GUID
https://n2t.net/ark:/65665/ep8b4aa60bf-f6f3-4586-8627-7096ed9ad7d4

In the Collection

Pages

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  • Illustrations and graphic materials

  • The Game illustrated poster with poem

  • Stall & Dean Sports Equipment Catalogs

  • Stall & Dean Co. Sports Equipment Catalogs

  • Stall & Dean Sports Equipment Catalogs

  • Fall and Winter

  • Spring and Summer

  • Advertising poster, 1918 (World War I)

  • Pamphlet: How to Budget, Select and Order Athletic Equipment,

  • Spring and Summer

  • Catalog: Kennedy Sporting Goods, Utica, New York

  • Stall & Dean Sports Equipment Catalogs

  • Basketball and Gymnasium Clothing

  • Stall & Dean Sports Equipment Catalogs

  • Dame, Stoddard & Kendall Athletic Department catalog

  • Spring and Summer

  • Stall & Dean Sports Equipment Catalogs

  • Fall and Winter

  • Stall & Dean Sports Equipment Catalogs

  • Annual

  • Spring and Summer

  • Golden Sporting Shoe Co. Catalogs

  • Fall and Winter

  • Two stand-up advertising display signs, undated

  • Annual

  • Spring and Summer

  • Stall & Dean Sports Equipment Catalogs

  • Rawlings Sporting Goods catalogs

  • Stall & Dean Sports Equipment Catalogs

  • Stall & Dean Sports Equipment Catalogs

  • Fall and Winter

  • The Clark Improved Softball Scorebook

  • Spring and Summer

  • Fall and Winter

  • Spring and Summer

  • Rawlings Sporting Goods catalogs

  • Catalog: MacGregor Sports Equipment

  • Spring and Summer

  • Spring and Summer

  • Rawlings Sporting Goods catalogs

  • Fall and Winter

  • Stall & Dean Sports Equipment Catalogs

  • Spring and Summer

  • Fall and Winter

  • Fall and Winter, 1908 - Fall and Winter, 1913

  • Fall and Winter

  • Stall & Dean Sports Equipment Catalogs

  • Stall & Dean Sports Equipment Catalogs

  • Fall and Winter

  • Fall and Winter

  • Stall & Dean Sports Equipment Catalogs

  • Fall and Winter

  • Fall and Winter

  • Summer and Winter

  • Stall & Dean Sports Equipment Catalogs

  • Catalog: Adams Plastics

  • Spring and Summer

  • Spring and Summer

  • Stall & Dean Sports Equipment Catalogs

  • Stall & Dean Sports Equipment Catalogs

  • Stall & Dean Sports Equipment Catalogs

  • Annual

  • Spring and Summer

  • Fall and Winter

  • Stall & Dean Sports Equipment Catalogs

  • Annual

  • Spring and Summer

  • Annual

  • Annual

  • Fall and Winter

  • Stall & Dean Sports Equipment Catalogs

  • Annual

  • Three color illustrations of swimwear

  • Stall & Dean Price Lists and Order Blanks

  • Summer and Winter

  • Order blanks (7) for various sports

  • Spring and Summer

  • Stall & Dean Sports Equipment Catalogs

  • Spring and Summer

  • Pamphlet: Rules and Regulations, Babe Ruth League

  • Annual

  • Spring and Summer

  • Spring and Summer

  • Fall and Winter

  • Stall & Dean Sports Equipment Catalogs

  • Catalogs of Stall & Dean's competitors

  • Fall and Winter

  • Spring and Summer

  • Catalog of Baseball Uniforms

  • Spring and Summer

  • Non-sports catalogs, manuals, and other printed material

  • Stall & Dean Promotional Brochures

  • Stall & Dean Sports Equipment Catalogs

  • Fall and Winter

  • Fall and Winter

  • Stall & Dean Sports Equipment Catalogs

  • Spring and Summer

  • Price Lists for Stall & Dean products

  • Summer and Winter

  • Spring and Summer

Pages

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Spring and Summer
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