Additionally, the Smithsonian employs outside companies to provide marketing services on our behalf. With our approval, these third parties also may place cookies during your visit. These third-party companies will have access to the information needed to perform their functions but cannot use that information for any other purpose. They will not collect or have access to personally identifiable information. These third-party companies only collect information about your visit or transaction, such as the URLs which lead you to, around, and from our site, pages visited, the product(s) purchased, and the amount spent.
The Smithsonian also uses outside advertising and analytic companies to serve ads on and about our website. These companies may use information about your visit to this website or other websites in order to provide relevant advertisements and offers that may be of interest to you on this website and on other websites you may visit later. If you would like more information about cookies and the option not to have them used by third-party companies during your visit, please visit the following websites: https://www.networkadvertising.org/managing/opt_out.asp.
Web Beacons and Pixels
We use tracking pixels to trigger ads on participating websites based on activity tracked from the browser on a device used to visit Smithsonian Websites. We also use them to tell when an advertisement we run on another website has been clicked on by Smithsonian Website visitors, and use that information to judge which advertisements are more appealing to users. Pixels can also be used for third party web analytics.
To opt out of these tracking pixels and services, please follow this link to opt out of the Google Analytics-based tools (https://tools.google.com/dlpage/gaoptout/), the Facebook Pixel (https://www.facebook.com/settings?tab=ads), and the Bing Pixel (https://choice.microsoft.com/en-US/opt-out).
Last Revised: March 3, 2022