The “Price of Freedom” museum store at the Smithsonian’s National Museum of American History will offer only merchandise made in the United States beginning in early July. The store is located on the museum’s third floor next to the exhibitions “The Price of Freedom: Americans at War” and “The American Presidency: A Glorious Burden” and carries merchandise related to the themes of these exhibitions. The store will include labels on the history of “made in America,” reflecting the museum curators’ research on the subject.
The Smithsonian’s retail operation is managed by Smithsonian Enterprises, which has a long-standing policy of buying American-made products whenever possible. Smithsonian buyers only attend American trade shows and contract primarily with U.S.-based companies. These companies often manufacture their products both domestically and internationally.
While the Smithsonian makes an effort to buy American products whenever possible, some of the items most popular with our visitors are exclusively manufactured overseas. Smithsonian Enterprises will seek more American suppliers for all Smithsonian stores, especially those with significant American themes such as at the National Air and Space Museum and the Smithsonian American Art Museum.
The Smithsonian stores provide an opportunity for people to take memories of their museum visit home with them. The products offered are related to the artifacts, specimens and works of art in each museum. Smithsonian Enterprises strives to provide a selection of products at a variety of prices so there is something for everyone in its museum shops. The revenue generated by the stores helps fund the Institution’s programs, exhibitions and events.
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