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Be One Smithsonian
Catalyze new conversations and address complex challenges
Reach 1 billion people a year with a digital-first strategy
Understand and impact 21st-century audiences
Drive large, visionary, interdisciplinary research and scholarly projects
Preserve natural and cultural heritage while optimizing our assets
Provide a nimble, cost-effective, and responsive administrative infrastructure
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Goal 3 Reach 1 billion people a year with a digital-first strategy
We will create a digital laboratory to test and develop emerging museum-related digital technologies.
We will be not only digital first but mobile first.
We will forge transformative strategic partnerships with major digital leaders.
We will create new digital platforms for scholars and educators to better access Smithsonian collections, research, and education resources.
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