Skip to main content
Be One Smithsonian
Catalyze new conversations and address complex challenges
Reach 1 billion people a year with a digital-first strategy
Understand and impact 21st-century audiences
Drive large, visionary, interdisciplinary research and scholarly projects
Preserve natural and cultural heritage while optimizing our assets
Provide a nimble, cost-effective, and responsive administrative infrastructure
Addthis Share Tools
Navigate to next section
Goal 1 Be One Smithsonian
In everything we do, we will affirm that we are One Smithsonian.
We will work together as One Smithsonian to amplify the power of the stories we tell, increasing our reach and impact.
We will view all of our exhibitions and spaces as an Institution-wide portfolio to be deployed strategically.
We will set standards to create a seamless visitor experience across the Smithsonian by creating a unified customer relationship approach.
We will initiate new lines of communication across the Smithsonian.
We will foster greater collaboration and coordination between the central administration and other parts of the Institution.
Back to Top