Sushi Kit Lid, 2001

Object Details

Advanced Fresh Concepts Franchise Corp.

Description

2001 edition sushi kit produced by the Advanced Fresh Concepts Corporation in California.

The lid advertises the kit as the "ultimate sushi kit," complete with "everything you need to start making sushi" displaying photographs of sushi, a How to Sushi Booklet, and lists the ingredients and materials contained within the kit: pickled ginger, sushi rice, wasabi, sesame seeds, soy sauce, and seasoned vinegar. There is a sushi magnet included in the kit. On the right side of the lid, there are pictures depicting the assembly of the ingredients of a sushi roll and rolling it. The photograph of the platter of sushi includes nigiri sushi and makizushi of salmon, tuna, avocado, etc. It has the Southern Tsunami logo on the upper right corner of the lid.

In 1986, AFC Corporation was born with a mission to market fresh packaged sushi to supermarkets in America, a concept revolutionary at the time. This product reflects the popularization of sushi and AFC’s attempt to introduce sushi-making into the American household. The creation of this kit and the tagline, “Take some fun along!” also suggests sushi-making to be a special event set aside for occasions like parties and get-togethers with family and friends. The variety of sushi on the cover is limited to salmon, tuna, white fish and shrimp nigiri and California rolls, reflecting the tastes of the consumers and perhaps their accessibility to fresh ingredients. The variety and customization of sushi also appeals to a wide range of consumers including both vegetarians and non-vegetarians.

Location

Currently not on view

ca 2001

ID Number

2012.0182.05

accession number

2012.0182

catalog number

2012.0182.05

Object Name

lid

Physical Description

cardboard (overall material)

Measurements

overall: 14 1/2 in x 11 1/2 in x 3 1/2 in; 36.83 cm x 29.21 cm x 8.89 cm

place made

United States

See more items in

Work and Industry: Asian Pacific American Business

Food

Sushi

National Museum of American History

subject

Business

Record ID

nmah_1427684

Metadata Usage (text)

CC0

GUID (Link to Original Record)

http://n2t.net/ark:/65665/ng49ca746ad-90bb-704b-e053-15f76fa0b4fa