KCOR Beer Mug

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Beer mug inscribed with the KCOR-TV and radio call letters, and the image of the station's iconic Aztec mask. The Aztec mask, created by artist Pedro Teran for the station's studio in San Antonio, Texas, greeted employees and guests at the entrance.
The beer mug represents the early career of station founder, Raoul A. Cortez, who worked as a beer broker and distributor as a young man. It also represents an early advertising sponsor of the station, the local Pearl Brewery. This mug may have been an advertising premium given to audiences or as a gift to station employees.
subject
Radio and television broadcasting
Latino
National Museum of American History
Credit Line
Gift of Emilio and Irma Nicolas
Physical Description
glass; wood (overall material)
Measurements
overall: 5 in x 3 in x 4 3/4 in; 12.7 cm x 7.62 cm x 12.065 cm
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Work and Industry: Production and Manufacturing
KCOR Radio and Television
Exhibition
American Enterprise
Exhibition Location
National Museum of American History
1955-1961
Object Name
mug
ID Number
2014.0320.02
catalog number
2014.0320.02
accession number
2014.0320