Genora 1/35 Oral Contraceptive
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Object Details
- Syntex
- Rugby Laboratories, Inc.
- Description (Brief)
- The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
- Syntex General Products, Inc. manufactured this oral contraceptive for Rugby Laboratories, Inc. of Rockville Centre, New York, around 1987. The 21-pill blister pack is contained inside a clamshell-shaped plastic compact case. The packaging contains a pamphlet with illustrations of various women with the claim “manufactured with 25 years of norethindron/estrogen combinations experience.” Another insert touts the low cost of Genora as compared to the brand-name Ortho-Novum. The "Genora" brand name refers to this as a less expensive, generic product.
- Location
- Currently not on view
- Credit Line
- Gift of Gladys Abell Johnson
- ca 1987
- ID Number
- 1988.0655.11
- catalog number
- 1988.0655.11
- accession number
- 1988.0655
- Object Name
- oral contraceptive
- contraceptive, oral
- Other Terms
- box; Contraceptive; Oral Contraceptive
- Physical Description
- foil (blister pack material)
- cardboard (box material)
- paper (folder, sheets material)
- plastic (compact dispenser material)
- plastic (blister pack material)
- norethindrone, 1 mg (drug active ingredients)
- ethinyl estradiol, 0.035 mg (drug active ingredients)
- Measurements
- overall: 2.2 cm x 17.3 cm x 24.8 cm; 7/8 in x 6 13/16 in x 9 3/4 in
- overall: 1 in x 7 in x 9 7/8 in; 2.54 cm x 17.78 cm x 25.0825 cm
- place made
- United States: New York, Rockville Centre
- See more items in
- Medicine and Science: Medicine
- Health & Medicine
- Birth Control
- National Museum of American History
- Subject
- Birth Control/Contraception
- Women's Health
- Record ID
- nmah_1062906
- Metadata Usage (text)
- CC0
- GUID (Link to Original Record)
- http://n2t.net/ark:/65665/ng49ca746a9-13c0-704b-e053-15f76fa0b4fa
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