Poster, NASA, Manned Flight Awareness

image for Poster, NASA, Manned Flight Awareness
Summary
This poster depicts “Snoopy” holding an umbrella to protect a box. The text reads, “Kid gloves care will get us there.” On the box is the NASA label for spacecraft components in transit, “Critical Space Item / Handle with Extreme Care.”
Cartoonist, Charles, M. Schulz and United Feature Syndicate, distributor of the Peanuts comic strip, agreed to have “Snoopy” be the icon for job safety at NASA. Schulz produced drawings of “Snoopy” to use on posters. Following a tragic fire that killed three Apollo astronauts on January 27, 1967, Albert M. Chop, director of public affairs at the Manned Spacecraft Center, developed the Silver Snoopy Award, and negotiated the use of “Snoopy” with Schulz and United Feature Syndicate.
NASA’s Manned Flight Awareness, a program begun in 1963, and later renamed Space Flight Awareness, created posters to enhance employee motivation for job quality and flight safety within NASA and its contractors.
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National Air and Space Museum Collection
1969
Inventory Number
A20150342000
Credit Line
Found in collection.
Manufacturer
NASA
Country of Origin
United States of America
Materials
Paper
Ink
Dimensions
2-D - Unframed (H x W): 53.1 × 40.6cm (1 ft. 8 7/8 in. × 1 ft. 4 in.)
National Air and Space Museum
Restrictions & Rights
Do not reproduce without permission from the Smithsonian Institution, National Air and Space Museum
Type
LITERATURE AND RESEARCH-Posters