American Airlines New Reduced Fares

images for American Airlines New Reduced Fares
Data Source
National Air and Space Museum
Rights
Do not reproduce without permission from the Smithsonian Institution, National Air and Space Museum
Sponsor
American Airlines, Inc.
Medium
Poster, Advertising, Commercial Aviation
Dimensions
2-D - Unframed (H x W): 41.9 x 35.6cm (16 1/2 in. x 14 in.)
See more items in
National Air and Space Museum Collection
Country of Origin
United States of America
Date
1937
Physical Description
AMERICAN AIRLINES INC. ANNOUNCES NEW REDUCED FARES. Multicolor commercial aviation print. Flag announcing reduced fares unfurls over a starry, blue background; blue and red ink on paperboard with paperboard stand on verso.
[Full text]
American Airlines, Inc.
Announces New Reduced Fares
Now it costs no more to fly first-class
Get details here
Summary
Fly Now: The National Air and Space Museum Poster Collection
Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."
Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.
The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.
Type
ART-Posters, Original Art Quality
Inventory Number
A19900955000