Eastern Airlines Florida

image for Eastern Airlines Florida
Physical Description
Illustration of plan view of state of Florida, with thermometer registering at 76 degrees superimposed on map; airplane (Douglas DC-2) flies across bottom of poster; airplane registered as NC14970; yellow, yellow-green, red and blue ink on paper; Relief Halftone/Screen print
Fly Now: The National Air and Space Museum Poster Collection
Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."
Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.
The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.
See more items in
National Air and Space Museum Collection
circa 1938
Inventory Number
Eastern Air Lines Inc.
S. Hine
Country of Origin
United States of America
Poster, Advertising, Commercial Aviation
3-D (Unframed): 76.2 × 45.7cm (2 ft. 6 in. × 1 ft. 6 in.)
National Air and Space Museum
Restrictions & Rights
Do not reproduce without permission from the Smithsonian Institution, National Air and Space Museum
ART-Posters, Original Art Quality