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Humanscape 62

Smithsonian American Art Museum and its Renwick Gallery

Object Details

Artist
Melesio Casas, born El Paso, TX 1929-died San Antonio, TX 2014
Gallery Label
Humanscape 62 satirizes the trivialization of brown cultures--both Mexican and Indigenous--in American advertising. Melesio Casas depicts the Frito Bandito (a racist cartoon mascot of the Frito-Lay Company) as part of a Mesoamerican jade pendant. He juxtaposes this with images of American Indian and Mexican American people, a Brownie Girl Scout, and a tray of brownies, labeling them all "Brownies of the Southwest."
A central figure of the Chicano arts movement, Casas created Humanscape 62 the year Frito-Lay began to phase out its use of the character in response to lobbying by Chicano activists. The painting both documents the character's existence and confronts the power of mass media to shape and perpetuate cultural stereotypes.
Credit Line
Smithsonian American Art Museum, Museum purchase through the Luisita L. and Franz H. Denghausen Endowment
Copyright
© 1970, the Casas Family
1970
Object number
2012.37
Restrictions & Rights
Usage conditions apply
Type
Painting
Medium
acrylic on canvas
Dimensions
73 x 97 in. (185.4 x 246.4 cm)
See more items in
Smithsonian American Art Museum Collection
Department
Painting and Sculpture
On View
Smithsonian American Art Museum, 3rd Floor, North Wing
Smithsonian American Art Museum
Topic
Indian
Dress\uniform\scout uniform
Object\foodstuff\brownie
Record ID
saam_2012.37
Metadata Usage (text)
Not determined
GUID (Link to Original Record)
http://n2t.net/ark:/65665/vk7e39cae3c-3472-447e-8a6d-f2329b2df62e

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