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Chinese Coca-Cola Ad, about 1936

National Museum of American History
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Object Details

Description
Part of the appeal of Coca Cola has always been cultural not just taste. In the early 1900s Coca Cola expanded to international markets creating a Foreign Department in 1926. This ad promotes the notion that consuming Coca Cola is sophisticated and modern. Close inspection of this “Shanghai lady” style advertising poster reveals many symbols (hair style, plate of food, shoes, etc.) of modern Western life. In a piece of retro advertising a copy of this ad appeared in popular tourist locations in Chung Du, China in 2013.
Location
Currently not on view
Credit Line
Gift of The Coca-Cola Company
ID Number
2014.0072.15
accession number
2014.0072
catalog number
2014.0072.15
collector/donor number
FF-044B
WO0561-05
Object Name
advertisement
Physical Description
paper (overall material)
Measurements
overall: 23 1/2 in x 14 1/2 in; 59.69 cm x 36.83 cm
Related Publication
Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America
See more items in
Work and Industry: Retail and Marketing
Industry & Manufacturing
American Enterprise
National Museum of American History
Record ID
nmah_1461977
Metadata Usage (text)
CC0
GUID (Link to Original Record)
http://n2t.net/ark:/65665/ng49ca746ae-1a02-704b-e053-15f76fa0b4fa
There are restrictions for re-using this image. For more information, visit the Smithsonian's Terms of Use page .
International media Interoperability Framework
IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more.
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