British Airways La Route d'Aujourd'hui
- Baynard Press
- British Airways Ltd.
- Theyre Lee-Elliott
- Physical Description
- Screen print: Illustrated print advertising air travel from Paris to London. Large geometric bird flies in the slipstream of small white silhouetted airplane on a blue background. Artist name at lower right of illustration, "LEE-ELLIOTT."
- Fly Now: The National Air and Space Museum Poster Collection
- Throughout their history, posters have been a significant means of mass communication, often with striking visual effect. Wendy Wick Reaves, the Smithsonian Portrait Gallery Curator of Prints and Drawings, comments that "sometimes a pictorial poster is a decorative masterpiece-something I can't walk by without a jolt of aesthetic pleasure. Another might strike me as extremely clever advertising … But collectively, these 'pictures of persuasion,' as we might call them, offer a wealth of art, history, design, and popular culture for us to understand. The poster is a familiar part of our world, and we intuitively understand its role as propaganda, promotion, announcement, or advertisement."
- Reaves' observations are especially relevant for the impressive array of aviation posters in the National Air and Space Museum's 1300+ artifact collection. Quite possibly the largest publicly-held collection of its kind in the United States, the National Air and Space Museum's posters focus primarily on advertising for aviation-related products and activities. Among other areas, the collection includes 19th-century ballooning exhibition posters, early 20th-century airplane exhibition and meet posters, and twentieth-century airline advertisements.
- The posters in the collection represent printing technologies that include original lithography, silkscreen, photolithography, and computer-generated imagery. The collection is significant both for its aesthetic value and because it is a unique representation of the cultural, commercial and military history of aviation. The collection represents an intense interest in flight, both public and private, during a significant period of its technological and social development.
- Credit Line
- Found in collection. Donor unknown at this time. Found on NASM premises.
- Inventory Number
- Restrictions & Rights
- Usage conditions apply
- ART-Posters, Original Art Quality
- Poster, Advertising, Commercial Aviation
- 2-D - Unframed (H x W): 101.3 × 63.8cm (3 ft. 3 7/8 in. × 2 ft. 1 1/8 in.)
- Country of Origin
- United Kingdom
- See more items in
- National Air and Space Museum Collection
- National Air and Space Museum
- Record ID
- Metadata Usage (text)
- Not determined
- GUID (Link to Original Record)