Hector and Norma Orcí Advertising Agency Records
Object Details
- Creator
- Orci, Hector
- Orci, Norma
- Orci Advertising Agency
- Names
- McCann Erickson
- Topic
- Hispanic American businesspeople
- Hispanic American leadership
- Hispanic American consumers
- Mexican American leadership
- mexican Americans and mass media
- advertising -- Beer -- 1950-2000
- Mexican American business enterprises
- advertising -- 21st century
- Advertising campaigns
- Hispanic American business enterprises
- advertising -- Beverages
- Hispanic American capitalists and financiers
- Advertising history
- advertising -- Soft drinks
- Advertising executives
- Hispanic Americans and mass media
- Advertising agencies -- United States
- Minority consumers
- advertising -- Automobiles
- Hispanic American businesswomen
- Minorities in advertising
- Latinos in American society and culture
- Hispanic Americans -- Press coverage
- Provenance
- Collection donated by Hector and Norma Orcí, 2016.
- Creator
- Orci, Hector
- Orci, Norma
- Orci Advertising Agency
- See more items in
- Hector and Norma Orcí Advertising Agency Records
- Summary
- The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
- Biographical / Historical
- Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.
- Extent
- 3.5 Cubic feet (10 boxes)
- Date
- 1979-2016, undated
- Archival Repository
- Archives Center, National Museum of American History
- Identifier
- NMAH.AC.1384
- Type
- Collection descriptions
- Archival materials
- Letters (correspondence)
- Born digital
- Newsletters
- Business records
- Clippings
- Photographs
- Training manuals
- Slides (photographs)
- Programs
- Reports
- Advertisements
- Awards
- Oral history
- Advertising
- Citation
- Hector and Norma Orcí Advertising Agency Records, 1979-2016, Archives Center, National Museum of American History.
- Arrangement
- The collection is divided into five series. Series 1: Background Materials, 1979-2010, undated Series 2: Advertising and Marketing Materials, 1986-2003, undated Series 3: Teaching Materials, 1985-2012, undated Series 4: Conference Materials, 1984-1999, undated Series 5: Audiovisual Materials, 1986-2016
- Processing Information
- Collection processed by María Daniela Jiménez, LMSP Fellow, Summer 2017, under the direct supervision of Alison Oswald.
- Rights
- Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
- Existence and Location of Copies
- Series 5: Audiovisual Materials contains born digital files which are available in the Smithsonian Institutions' Digital Asset Management System (DAMS). See repository for details.
- Genre/Form
- Letters (correspondence) -- 20th century.
- Letters (correspondence) -- 21st century
- Letters (correspondence) -- 21st century
- Born digital
- Newsletters -- 21st century
- Business records -- 21st century
- Clippings -- 20th century
- Photographs -- 20th century
- Training manuals -- 21st century
- Slides (photographs) -- 20th century
- Programs -- 20th century
- Clippings -- 21st century
- Newsletters -- 20th century
- Programs -- 21st century
- Reports -- 21st century
- Slides (photographs) -- 21st century
- Reports -- 20th century
- Advertisements -- 21st century
- Training manuals -- 20th century
- Awards
- Business records -- 20th century
- Oral history -- 2010-2020
- Advertising -- 20th century
- Photographs -- 21st century
- Advertisements -- 20th century
- Scope and Contents
- The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.
- Restrictions
- Collection is open for research.
- Separated Materials
- The Division of Work and Industry holds the following artifacts related to this collection: Virgin of Guadalupe Painting, Accession #: 2015.0306.01 INS Eagle Painting, Accession #: 2015.0306.02 Don Quixote Figurine, Accession #: 2015.0306.03
- Record ID
- ebl-1503510299627-1503510299630-0
- Metadata Usage
- CC0
In the Collection
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