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Marilyn E. Jackler Memorial Collection of Tobacco Advertisements

National Museum of American History

Camel
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Finding aid
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Object Details

sova.nmah.ac.1224
GUID
https://n2t.net/ark:/65665/ep830b9ab52-e44e-4a1a-907b-d4f1f35e47a2
Collector
Jackler, Robert K.
Topic
Actors in the advertising industry
advertising -- Business ephemera
Advertising, magazine -- 1960-2000
Advertising, magazine -- 20th century
Advertising, Newspaper -- 20th century
advertising -- Tobacco
advertising -- Tobacco -- Cigars
Business Advertising -- Tobacco
Children -- 20th century
Cigar lighters -- 1930-1980
Cigars
Culture change -- introduction of pipes and tobacco
Endorsements in advertising
Health
Health issues
Matches
Medical care
medical research
Pipe smoking
Printed ephemera -- 1950-1970
Smoking
Smoking -- 1940-1990
Smoking paraphernalia
Teenagers
Tobacco -- 20th century
Tobacco -- 20th century -- Virginia
Provenance
The collection was donated by Robert K. Jackler in 2011 and 2017.
Collector
Jackler, Robert K.
Culture
American Indian -- Tobacco
See more items in
Marilyn E. Jackler Memorial Collection of Tobacco Advertisements
Summary
The collection documents the history of tobacco advertising in America through print advertisements (magazine and newspaper), emphasizing the deceptive advertising practices employed by the tobacco industry to lure and keep smokers. Many of the advertisements contain images of celebrities, athletes, and other notable persons who endorsed tobacco products as well as ethinic imagery.
Accruals
Dr. Jackler continues to donate materials to the collection.
Biographical / Historical
Dr. Robert K. Jackler was born on January 29, 1954 to Dr. Jacob Marlowe Jackler and Marilyn Epstein. He was raised in Waterville, Maine, and attended college and medical school in Boston, Massachusetts. He moved to California for a residency in Otolaryngology-Head and Neck Surgery. In 1985, Dr. Jackler accepted a Neuroethology fellowship at the House Ear Clinic and joined the faculty at the University of California, San Francisco where he remained until 2003. Later that year he became the Sewall Professor and Chair of the Department at OHNS and professor in the Ddepartments of Neurosurgery and Surgery at the Stanford University School of Medicine. Dr. Jackler's medical work exposed him to numerous patients suffering from tobacco-related health problems. In addition, his mother, Marilyn Jackler, died of cancer in 2007. That year he and his wife Laurie founded the research group SRITA (Stanford Research into the Impact of Tobacco Advertising). The purpose of SRITA was to use an interdisciplinary approach to examine the ways in which the tobacco industry targeted minority groups. SRITA also wanted to examine how the industry marketed new products. During this time Dr. Jackler and his wife also began to amass a collection of advertisements and artifacts relating to tobacco products. These effors cumulated in an exhibition of advertising imagery tracing how tobacco companies used deceptive and often patently false claims in an effort to reassure the public of the safety of their products. "Not a Cough in a Carload: Images from the Tobacco Industry Campaign to Hide the Hazards of Smoking" was dedicated to his mother, Marilyn Jackler, who started smoking as a young woman because "it was the sophisticated thing to do" and later was unable to quit. Dr. Jackler received support from Stanford's Lane Medical Library, where the exhibit opened with an accompanying website (http://lane.stanford.edu/tobacco/index.html). Dr. Jackler has authored numerous papers, textbook chapters, editorials, and books in addition to his teaching, medical practice, and collecting.
Extent
20 Cubic feet (40 boxes, 1 map-folder)
Date
circa 1898-2017, undated
Custodial History
The collection was assembled by Dr. Robert K. Jackler and Stanford University professor, Dr. Robert N. Proctor, for an exhibit entitled "Not a Cough in a Carload: Images from the Tobacco Industry Campaign to Hide the Hazards of Smoking."
Archival Repository
Archives Center, National Museum of American History
Identifier
NMAH.AC.1224
Type
Collection descriptions
Archival materials
Advertisements
Ephemera
Newspaper advertisements
Newspaper clippings
Point-of-purchase displays
Printed ephemera
Citation
Marilyn E. Jackler Memorial Collection of Tobacco Advertisements circa 1890-2013, undated, Archives Center, National Museum of American History.
Arrangement
The collection is arranged in twelve series. Series 1, Cigarette Advertisements, 1903-2017, undated Subseries 1.1, Magazine Advertisements, 1910-2017, undated Subseries 1.2, Newspaper Advertisements, 1903-2004, undated Series 2, Cigar Advertisements, 1901-2017, undated Subseries 2.1, Magazine Advertisements, 1910-2017, undated Subseries 2.2, Newspaper Advertisements, 1901-1958, undated Series 3, Chewing Tobacco Advertisements, 1898-2010, undated Subseries 3.1, Magazine Advertisements, 1898-2010, undated Subseries 3.2, Newspaper Advertisements, 1907-1981, undated Series 4, Holder Advertisements, 1923-1957, undated Series 5, Lighters and Accessories Advertisements, 1934-1977, undated Series 6, Matches Advertisements, 1949, undated Series 7, Pipes Advertisements, 1920-1971, undated Series 8, Smokers' Drops Advertisements, 1958 Series 9, Toothpaste Advertisements, 1920, undated Series 10, Point of Purchase Displays, undated Series 11, Born Digital Content, undated Series 12, Ephemera, 1960-2013, undated
Processing Information
Processed by Austin Arminio, intern, 2017; Nancy Beardsley, volunteer, 2011; Rachel Dean, intern, 2017; Thomas Espe, intern, 2017; Ann Jones, volunteer, 2011; Laura McLester, volunteer, 2017; Nancy Mulry, volunteer, 2017; Erin Molly, volunteer, 2017; Evelyn Strope, intern; 2017; Ramona Williamson, volunteer, 2011; supervised by Vanessa Simmons Broussard, archivist, October, 2011 and March 2017.
Rights
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Existence and Location of Copies
Over 30,000 original tobacco advertisements reside in the Archives Center. SRITA (Stanford Research into the Impact of Tobacco Advertising) maintains an annotated online digital collection of over 28,000 of these tobacco advertisements for use by scholars (tobacco.stanford.edu) and offers a traveling museum exhibit.
Genre/Form
Advertisements
Advertisements -- 19th century
Advertisements -- 20th century
Ephemera
Ephemera -- 19th century
Ephemera -- 20th century
Newspaper advertisements
Newspaper clippings
Point-of-purchase displays
Point-of-purchase displays -- 20th century
Printed ephemera
Scope and Contents
The collection consists of advertisements collected by Dr. Robert Jackler for his "Not a Cough in a Carload: Images from the Tobacco Industry Campaign to Hide the Hazards of Smoking" exhibition. The heart of the collection consists of paper advertisements from national magazines and newspapers dating from 1898-2017. The bulk of these materials are for cigarettes but also include cigars and tobacco. A smaller amount of material are advertisements for holders, lighters and matches, pipes, smokers' drops, and toothpaste. Included among these materials are also some point of purchase displays and ephemera from major tobacco companies. The material emphasizes the deceptive advertising practices intended to convince people that tobacco use was safe, and the use of doctors, dentists, athletes, opera singers, actors, and others to endorse them. Actresses and actors that appeard in some of these advertisements included Lucille Ball, Madge Bellamy, Constance Bennett, Sam Bernard, Billie Burke, Eddie Cantor, Richard Carle, Sue Carol, Madeleine Carroll, Boake Carter, Charlie Chan, Charlie Chaplin, Ina Claire, George M. Cohan, Claudette Colbert, June Collyer, Betty Compson, Gary Cooper, Clifton Crawford, Myrna J. Darby, Marlene Dietrich, Dolores Del Rio, Sally Eilers, Clifton Fadiman, Douglas Fairbanks, William Faversham, W.C. Fields, Muriel Finley, Sidney Fox, Kay Francis, Janet Gaynor, Bill Haines, Jean Harlow, Miriam Hopkins, Jack Holt, Leslie Howard, Edmund Lowe, Al Jolson, Harry Lauder, Carole Lombard, Myrna Loy, Dorothy Mackaill, Herbert Marshall, Groucho Marx, Norina Matchabella, Philip Merivale, Robert Montgomery, Catherine Moylan, Ramon Novarro, Maureen O'Sullivan, Barbara Stanwyck, Margaret Sullavan, Norma Talmadge, Lawrence Tibbett, William T. Tilden, Spencer Tracy, Helen Twelvetrees, Lenore Ulric, Lupe Velez and David Warfield. Some of the athletes that endorsed tobacco products included Ty Cobb, James J. Corbett, Johnny Farrell, Lou Gehrig, Walter Hagen, Willie Hoppe, Matt McGrath, Vincent Richards, Damon Runyon, Babe Ruth, Earl Sande, Martin Sheridan, Fred Spencer, Jr., Gaston Strobino and Ted Williams. Musicians that appeared in some of the advertisements included Frances Alda, Carl Gantvoort, George Gershwin, Dinh Gilly, Nanette Guilford, Jack Henderson, Helen Jepson, Karl Jörn, Lauritz Melchior, Dick Powell, John Philip Sousa, and Leo Slezak. Other note worthy celebrities included Robert Lee, Amelia Earhart, Georges Fontana, Rube Goldberg, Martin Johnson, Alice Roosevelt Longworth, Marjorie Moss, Robert Taylor, Rudy Vallée, Amy Vanderbilt, King Vidor, George White, Florenz Ziegfeld, and Elsie de Wolfe. To appeal to even wider audiences, advertisements incorporated iconic images such as Mount Rushmore, the American flag, the Statue of Liberty, and Santa Claus. Other advertisements used images of happy times and personal milestones, such as weddings, graduation day, Father's Day, etc., which smokers were told were incomplete without the aid of a cigarette. Dr. Jackler later donated additional material which includes updated advertisements on modern themes, such as the economy (advertising touting bargain prices); technological changes (hard pack, improved filter, "light" cigarettes); and include more images of minorities. The initial donation had a series of advertisements with images of African Americans, but these additional ads allow researchers access to an even larger and more diverse set of examples of how tobacco was marketed to minorities. Dr. Jackler also expanded his research into much older magazines and newspapers. The addendum features advertisements from defunct, obscure, and short lived brands, in addition to the most popular and familiar ones. This enables researchers to study such themes as why the more successful companies' advertisements succeeded. These materials were integrated with the rest of the collection. The collection is arranged into twelve series. Series one is cigarette advertisements dating from 1903-2017 and is divided by the media where it appeared in. Series two, contains advertisements for cigars dating from 1901-2017 and is also divided by media. Series three is chewing tobacco advertisements dating from 1898-2010 and is arranged into two subseries magazines and newspapers. Series four through series nine are advertisements marketing non-tobacco products and accessories for smokers. In addition, series ten contains point of purchase displays. Series eleven is born digital content. And finally, series twelve contains other forms of advertising and ephemera created by tobacco companies to assist in the sale of their products.
Restrictions
The collection is open for research.
Related Materials
Archives Center, National Museum of American History, Smithsonian Institution NW Ayer & Sons, Incorporated Advertising Agency Records, NMAH.AC.0059 Warshaw Collection of Business Americana Subject Categories: Dry Goods, NMAH.AC.0060.S01.01.NMAH.AC.0060.S01.01.Dry Goods Warshaw Collection of Business Americana Subject Categories: Tobacco Trade and Industry, NMAH.AC.0060.S01.01.Tobacco Ramsay Family Papers, NMAH.AC.0088 Underwood & Underwood Glass Stereograph Collection, NMAH.AC.0143 Pipes and Tobacco Scrapbooks, 1930s-1950s, NMAH.AC.0159 Marlboro Oral History and Documentation Project, NMAH.AC.0198 Sam DeVincent Collection of Illustrated American Sheet Music, Series 13: Agriculture, Business, and Law, NMAH.AC.0300.S13 Stanley Lomas Television Commercial Collection, NMAH.AC.0342 S. Watson Dunn Advertising Ephemera Collection, NMAH.AC.0366 Archives Center Business Americana Collection, NMAH.AC.0404 Archives Center Scrapbook Collection, NMAH.AC.0468 Robinson and Via Family Papers, NMAH.AC.0475 Industry on Parade Film Collection, NMAH.AC.0507 Francis M. Mair Papers, NMAH.AC.0548 Albert W. Hampson Commercial Artwork Collection, NMAH.AC.0561 Virgil Johnson Collection of Cigarette Packages, NMAH.AC.0645 Teodoro Vidal Collection, NMAH.AC.0712 Evan Rangeloff Collection of Punchboards and Liggett & Myers Tobacco Sales Materials, NMAH.AC.0716 Garfield and Company Records, NMAH.AC.0820 Hallye M. Cornelius and Glendora Horne Collection of Cigarette Packages, NMAH.AC.0826 Archives of American Art Miscellany, NMAH.AC.0850 Uriah A. Boyden Papers, NMAH.AC.0982 Division of Work and Industry Lantern Slide Collection, NMAH.AC.1013 Lockwood Greene Records, NMAH.AC.1113 Coon Chicken Inn Records and Graham Family Papers, NMAH.AC.1153 John K. Parlett Collection of Agricultural Ephemera, NMAH.AC.1225 Saul Nesbitt Papers, NMAH.AC.1275 White, Edmunds, and Fallen Family Papers, NMAH.AC.1444 Mahler Product Packaging and Advertising Collection, NMAH.AC.1482 Archives of American Art, Smithsonian Institution Charles Green Shaw Papers, AAA.shawchar Eliot Elisofon Photographic Archives, National Museum of African Art, Smithsonian Institution Emile Gorlia Photographs, EEPA.1977-001 National Museum of the American Indian, Smithsonian Institution Fred E. Miller Photograph Collection, NMAI.AC.108 National Anthropological Archives, Smithsonian Institution Henri Geiger Omwake Papers, NAA.XXXX.0203 Ivan Karp Papers, NAA.2013-30 Library of Congress Copyright Office Photographs of Native Americans, NAA.PhotoLot.59 John Peabody Harrington Papers, NAA.1976-95 William C. Sturtevant Papers, NAA.2008-24 Ralph Rinzler Folklife Archives and Collections, Smithsonian Institution Smithsonian Folklife Festival Records: 1973 Festival of American Folklife, CFCH.SFF.1973 Smithsonian Folklife Festival Records: 1980 Festival of American Folklife, CFCH.SFF.1980
NMAH.AC.1224
Large EAD
https://n2t.net/ark:/65665/ep830b9ab52-e44e-4a1a-907b-d4f1f35e47a2
NMAH.AC.1224
ACAH
Record ID
ebl-1503513877677-1503513877699-0

  • Electronic resource 199 Filter by term plus Exclude term minus
  • Images 6 Filter by term plus Exclude term minus
  • Archival materials 1,750 Filter by term plus Exclude term minus
  • Graphic Materials 639 Filter by term plus Exclude term minus
  • Digital files 202 Filter by term plus Exclude term minus
  • Digital images 4 Filter by term plus Exclude term minus
  • 1870s 1 Filter by term plus Exclude term minus
  • 1880s 1 Filter by term plus Exclude term minus
  • 1890s 2 Filter by term plus Exclude term minus
  • 1900s 10 Filter by term plus Exclude term minus
  • 1910s 68 Filter by term plus Exclude term minus
  • 1920s 56 Filter by term plus Exclude term minus
  • 1930s 66 Filter by term plus Exclude term minus
  • 1940s 68 Filter by term plus Exclude term minus
  • 1950s 77 Filter by term plus Exclude term minus
  • 1960s 68 Filter by term plus Exclude term minus
  • 1970s 119 Filter by term plus Exclude term minus
  • 1980s 121 Filter by term plus Exclude term minus
  • 1990s 134 Filter by term plus Exclude term minus
  • 2000s 123 Filter by term plus Exclude term minus
  • 2010s 117 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements 1,750 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 1: Cigarette Advertisements / 1.1: Magazine Advertisements 461 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 13: 2017 Addenda / 13.1: Cigarettes 201 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 1: Cigarette Advertisements / 1.2: Newspaper Advertisements 176 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 2: Cigar Advertisements / 2.2: Newspaper Advertisements 162 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 2: Cigar Advertisements / 2.1: Magazine Advertisements 84 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 13: 2017 Addenda / 13.2: Cigars/Pipes 78 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 3: Chewing Tobacco Advertisements / 3.1: Magazine Advertisements 65 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 12: Ephemera 39 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 3: Chewing Tobacco Advertisements / 3.2: Newspaper Advertisements 32 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 13: 2017 Addenda / 13.4: Other Tobacco Products 31 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 13: 2017 Addenda / 13.6: Non-English Materials 29 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 11: Born Digital Content 28 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 13: 2017 Addenda / 13.3: E-Cigarettes & Related Products 28 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 13: 2017 Addenda / 13.5: Smoking-related 26 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 7: Pipes Advertisements 23 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 13: 2017 Addenda / 13.7: Anti-Smoking 21 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 5: Lighters and Accessories Advertisements 15 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 11: Born Digital Content / 11.18: Smoking in Sports 13 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 11: Born Digital Content / 11.14: Smoking to Keep Slim 11 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 11: Born Digital Content / 11.22: Cultural Icons 11 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 11: Born Digital Content / 11.28: Then and Now 10 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 11: Born Digital Content / 11.12: Targeting Women 9 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 11: Born Digital Content / 11.15: Targeting Teens 9 Filter by term plus Exclude term minus
  • Marilyn E. Jackler Memorial Collection of Tobacco Advertisements / Series 11: Born Digital Content / 11.26: Recent Strategies 9 Filter by term plus Exclude term minus
  • CC0 1,750 Filter by term plus Exclude term minus
  • No 1,513 Filter by term plus Exclude term minus
  • Yes 237 Filter by term plus Exclude term minus
  • ead_component 1,750 Filter by term plus Exclude term minus
  • Various Greek Cigarette Ads

  • Florodora

  • Magna

  • Lord and Lady Buston

  • Zubelda

  • Cinco

  • Tungsten

  • Cigars - Unidentified Ad

  • Satin

  • Redwood Tobacco

  • Forked Deer Smoking Tobacco

  • Savarona

  • Old Egypt

  • Lucky Strike

  • Nicorette Gum Ads

  • El Sirod

  • Newport

  • Gonzalez and Sanchez

  • Benson & Hedges, sweepstakes

  • Murad

  • Aria

  • Tom Moore

  • Chesterfield

  • La Palina


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