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Ally and Gargano, Inc., Print Advertisements

National Museum of American History

Object Details

Creator
Gargano, Amil
Ally & Gargano, Inc.
Ally, Carl
Names
Bank of New York
Canadair
Dunkin' Donuts, Inc.
Federal Express Corporation
Fiat.
Hertz Corporation.
International business machines corporation
Karastan.
Kobrand Corporation.
MCI Communications Corporation.
Northeast Airlines
Pan American World Airways, Inc.
Pearl Brewing.
Pentax Precision Instrument Corporation.
Pharmacraft.
Piper Aircraft Corp.
Saab (Svenska Aeroplan Aktiebolaget AB)
Scandinavian Airlines System
Volvo.
Topic
Advertising agencies
advertising
Provenance
This collection was donated by Emil Gargano, a partner in Ally and Gargano, Inc.
Creator
Gargano, Amil
Ally & Gargano, Inc.
Ally, Carl
See more items in
Ally and Gargano, Inc., Print Advertisements
Summary
In 1962, Carl Ally, a rising star in the advertising business, established his own firm, Carl Ally, Inc., with colleague Amil Gargano as art director. In 1976 they changed the business name to Ally and Gargano, Inc. Known for its aggressive advertising style, Ally and Gargano represented approximately ninety clients, fifty-two of which are represented here, including Hertz, Federal Express, and IBM.
Biographical / Historical
After seven years as a rising star in the advertising business, Carl Ally (1925-1999) created his own advertising agency in 1962, bringing with him former colleague and art director Amil Gargano. In 1976, Carl Ally, Inc., became Ally and Gargano, and three years later, Ally withdrew from active participation in the firm. In 1983, the agency, with a roster of nearly 300 employees, went public; in 1986 the Marketing Corporation of America (MCA) purchased Ally and Gargano for $26.6 million; in 1991 Amil Gargano left the firm which went out of business in 1995. During its years as an independent advertising agency, (1962-1987), Ally and Gargano created highly successful and widely recognized advertising campaigns for over ninety clients. Carl Ally was especially known for an aggressive advertising style, most notably his work for Hertz in the late 1960s and early 1970s, in which he used in a competitor's name, Avis, in advertisements. Ally and Gargano also made invaluable contributions to two new firms that quickly became leading American businesses --Federal Express and MCI. Founded in 1971, Federal Express had accrued $26 million in losses by 1974, after only eighteen months in operation; its nightly package delivery count was 210 items. Ally and Gargano advertising, beginning with a budget of only $150,000, was critical to the rapid Federal Express turnaround. MCI selected Ally and Gargano to introduce its residential long distance service in 1979. Within a year, new customer enrollment reached three times the expected level, and four years after the launch of the advertising campaign, MCI's total sales rose from $95 million to $2.7 billion.
Extent
14.6 Cubic feet
Date
1962-1987
Custodial History
Donated to the Archives Center in 2007 by Amil Gargano.
Archival Repository
Archives Center, National Museum of American History
Identifier
NMAH.AC.0938
Type
Collection descriptions
Archival materials
Advertisements
Print advertising
Citation
Ally and Gargano, Inc., Print Advertisements, 1962-ca. 1995, Archives Center, National Museum of American History.
Arrangement
Collection is arranged into one series.
Processing Information
Collection processed by Amy Sanderson (intern); supervised by Alison Oswald, archivist, November 2007.
Rights
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost recovery and use fees may apply when requesting reproductions.
Genre/Form
Advertisements
Print advertising
Scope and Contents
Advertising portfolios including copies of print advertisements published for fifty-two accounts over a twenty-five year period. Some clients include Hertz, Federal Express, International Business Machines Corporation.
Restrictions
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at [email protected] or 202-633-3270.
Related Materials
Advertising documentation may be found in the following collections in this repository: N.W. Ayer Advertising Agency Records and the Federal Express Advertising History Collection.
Related link
Record ID
ebl-1562730134578-1562730134583-0
Metadata Usage
CC0
GUID
https://n2t.net/ark:/65665/ep8121d9e24-64f2-42fc-a341-da7c3ddbfe0e

In the Collection

  • Print Advertisements

  • Northeast Airlines

  • Tink-Tonk (Sprout Software)

  • Travelers Insurance

  • Mass Communications, Inc., (MCI)

  • Federal Express

  • International Business Machines Corporation (IBM)

  • Hertz

  • Columbia Broadcasting System, Inc.(CBS)

  • U.S. Servicator

  • Citizens for Clean Air

  • Commodore Computer

  • R.A. Johnston Cookies

  • Gatorade

  • Bengay

  • Absolut Vodka

  • Noxell

  • SAAB

  • Jergens

  • Fiat International

  • Pharamacraft

  • Dunkin' Donuts

  • Service America

  • Timberland Company

  • Canadair

  • Pirelli Tires

  • Kobrand Importers

  • Krystal Kitchens

  • World Magazine

  • Volvo

  • SAAB

  • Franklin Computers

  • Plax

  • Woman's Day

  • Pearl Brewing Company

  • Piper Aircraft

  • Pentax

  • Saab-Scania

  • Corning Glass

  • Goebel

  • Salada

  • Midway Metrolink

  • Shearson Lehman Brothers

  • Cinzano

  • Carl Ally's Show Reel from 1964-1981

  • Karastan

  • Rise Shaving Cream

  • World Journal Tribune

  • National Football League Properties

  • Kaiser Roth

  • Scandinavian Airlines (SAS)

  • Fiat

  • Pan American World Airways

  • Investment Overseas Services (IOS)

  • Purina

  • Hollingshead Slip Motor Oil

  • Old Bushmill's Irish Whiskey

  • Volvo

  • Vespa

  • Bank of New York

  • Travelers Insurance

Columbia Broadcasting System, Inc.(CBS)
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International media Interoperability Framework
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