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Lather up America... [Print advertising, in general circulation publications.]

American History Museum

Lather up America... [Print advertising, in general circulation publications.] 1976.
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Object Details

sova.nmah.ac.0791_ref1582
GUID
https://n2t.net/ark:/65665/ep85266c859-b732-4e30-b05f-64c47c7b3653
Local Numbers
Ivorydata4 26 0207910014 (Scan No.)
Advertiser
Procter & Gamble Company
Donor
Procter & Gamble Company
Collection Creator
Procter & Gamble Company
Leyendecker, J. C., 1874-1951
Smith, Jessie Willcox, 1863-1935
Elliott, Elizabeth Shippen Green
Topic
African Americans in advertising
Endorsements in advertising
Family
Men in advertising
Women in advertising
Soap
Advertiser
Procter & Gamble Company
Donor
Procter & Gamble Company
See more items in
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Extent
1 Item (col., 34 x 23.5 cm.)
Condition
Good condition.
Date
1976
Container
Box 10, Folder 44 (1976)
Archival Repository
Archives Center, National Museum of American History
Type
Archival materials
Print advertising
Photographs
Collection Citation
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
Collection Rights
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form
Print advertising
Photographs -- Reproductions
Scope and Contents
Caption: "Lather up America--and discover that Ivory Free Fresh Feeling of Clean." Testimonial ad with portraits and quotations about Ivory soap from Peter Goetsch, Ron and Mary O'Neal, Scott Cawood, and Regina Steele. Steele is a young African American woman, and this advertisement seems to represent a comparatively early inclusion of an African American with whites in a product advertisement.
Restrictions
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
NMAH.AC.0791_ref1582
Large EAD
https://n2t.net/ark:/65665/ep85266c859-b732-4e30-b05f-64c47c7b3653
NMAH.AC.0791
ACAH
Record ID
ebl-1562730500512-1562730500973-3

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  • Ivory Soap Advertising Collection


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