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Advertising Records

National Museum of American History

Object Details

sova.nmah.ac.0320_ref256
GUID
https://n2t.net/ark:/65665/ep8df532874-43bd-4c6a-ba97-f57096028943
Collection Donor
Nickse, Hugo
Johnson, Hanford
Collection Creator
Comstock, Cheney and Co.
Pratt, Read and Company
Collection Donor
Steinway, Henry Ziegler
See more items in
Pratt, Read Corporation Records
Pratt, Read Corporation Records / Series 3: Pratt, Read and Company, Pratt, Read and Company, Inc., and Pratt-Read Corporation
Date
1958 - 1977
Archival Repository
Archives Center, National Museum of American History
Identifier
NMAH.AC.0320, Subseries 3.5
Type
Archival materials
Collection Citation
Pratt, Read Corporation Records, 1839-1990, Archives Center, National Museum of American History.
Collection Rights
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Scope and Contents
ADVERTISING RECORDS, 1958-1977, consist of the actual materials which were created during the development of the company's advertisements. Again, these advertisements were developed primarily for piano trade magazines. These records include artwork, mechanicals, proofsheets, photoprints, photonegatives, transparencies, and preliminary sketches. They represent about 95 percent of Pratt, Read's advertising campaigns between 1958 and 1977 and include advertisements that were never used. Pratt, Read contracted with a number of different advertising agencies during this period, including C. A. Smith & Co. (Westport, Conn.), Shailer/Davidoff, Inc. (Fairfield, Conn.), Dexter Associates (Madison, Conn.), and McNamara Associates, Inc. (Detroit, Mich.). However, the bulk of the records in this subseries was generated by the firm of Marc Dorian, Inc. (Mamaroneck, N.Y.), between 1970 and 1977. Cleverly utilizing animated piano keys, hammers, and other piano action elements, Marc Dorian created several series of advertisements. While most emphasized Pratt, Read's long history and tradition of quality, others adopted a slightly risqué theme or were built around quotations from Shakespeare. Some of these advertisements were translated and used in German piano trade journals. The materials in this subseries have been arranged by advertisement, in chronological order by date of their first recorded use.
Collection Restrictions
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
NMAH.AC.0320_ref256
https://n2t.net/ark:/65665/ep8df532874-43bd-4c6a-ba97-f57096028943
NMAH.AC.0320
ACAH
Record ID
ebl-1505493610265-1505493610448-2

  • Pratt, Read Corporation Records


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