Object Details
- Collection Creator
- Ellsworth, Scott, Dr.
- Archives Center, National Museum of American History
- See more items in
- The "Pepsi Generation" Oral History and Documentation Collection
- Date
- 1984 - 1985
- Archival Repository
- Archives Center, National Museum of American History
- Identifier
- NMAH.AC.0111, Series 3
- Type
- Archival materials
- Collection Citation
- The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
- Collection Rights
- Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
- Scope and Contents
- The oral history interviews form the bulk of the collection. They contain rich material on the relationship between Pepsi and its ad agency, how television commercials are produced, the early days of television and the bottlers' role in advertising. Approximately 100 television advertisements, 1946-1984, which illustrate many subjects that the interviewees mention in the interviews. These commercials also show developments in television such as changes in editing techniques, greater spontaneity in acting, and the increased use of action scenes. A list of the commercial titles and running times is available.
- Collection Restrictions
- Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
- Record ID
- ebl-1503512028714-1503512028726-2
