Skip to main content

Search

Donate

Home Smithsonian Institution

Site Navigation

  • Visit
    • Hours and Locations
    • Entry and Guidelines
    • Mall Museum Map
    • Dining
    • Shopping
    • Accessibility
    • Group Visits
  • What's On
    • Exhibitions
      • Current Exhibitions
      • Upcoming
      • Past Exhibitions
      • Online Exhibitions
    • Today's Events
    • Online Events
    • All Events
    • IMAX & Planetarium
  • Explore
    • Art & Design
    • History & Culture
    • Science & Conservation
    • Collections
      • Open Access
      • Smithsonian Snapshot
    • Research Resources
      • Libraries
      • Archives
        • Smithsonian Institution Archives
        • Air and Space Museum
        • Anacostia Community Museum
        • American Art Museum
        • Archives of American Art
        • Archives of American Gardens
        • American History Museum
        • American Indian Museum
        • Eliot Elisofon Photographic Archives, African Art
        • Freer and Sackler Archives
        • Hirshhorn Archive
        • National Anthropological Archives
        • National Portrait Gallery
        • Ralph Rinzler Archives, Folklife
        • Libraries' Special Collections
    • Blogs
    • Podcasts
    • Mobile Apps
  • Learn
    • For Kids and Teens
    • For Educators
      • Resources
      • Field Trips
      • Professional Development
      • Events
    • Youth Programs
    • Fellowships and Internships
  • Get Involved
    • Volunteer
      • Behind-the-Scenes
      • Digital Volunteers
      • Smithsonian Call Center
      • Visitor Information Specialist
      • Docent Programs
    • Citizen Science
    • Work with Us
      • Office of Human Resources
        • Working Here
        • Employee Benefits
        • Job Opportunities
        • How to Apply
        • Job Seekers with Disabilities
        • Frequently Asked Questions
        • SI Civil Program
        • Contact Us
      • Affiliations
      • Global Partners
  • Support
    • About Membership
    • Become a Member
    • Renew Your Membership
    • Make a Gift
  • About
    • Museums and Zoo
    • Research Centers
    • Cultural Centers
    • Education
    • Our Organization
      • Leadership
        • Secretary Bunch
        • Advancement
        • Communications
        • Administration
        • Education
        • Museums and Culture
        • Science and Research
      • Board of Regents
        • Members
        • Committees
        • Reading Room
        • Bylaws, Policies and Procedures
        • Contact
        • Schedules and Agendas
        • Meeting Minutes
        • Actions
        • Webcasts
      • General Counsel
        • Legal History
        • Internships
        • Records Requests
          • Records Request Reading Room
        • Tort Claim
        • Subpoenas & Testimonies
        • Events
      • Equal Employment Office
        • EEO Complaint Process
        • Individuals with Disabilities
        • Special Emphasis Program
        • Supplier Diversity Program
          • Doing Business with Us
          • Policies and Procedures
          • Additional Resources
          • Goals and Accomplishments
      • Sponsored Projects
        • Policies
          • Animal Care and Use
          • Human Research
        • Reports
        • Internships
    • Reports and Plans
      • Annual Reports
      • Metrics Dashboard
        • Dashboard Home
        • Virtual Smithsonian
        • Public Engagement
        • National Collections
        • Research
        • People & Operations
        • One Smithsonian
      • Strategic Plan
    • Newsdesk
      • News Releases
      • Media Contacts
      • Photos and Video
      • Media Kits
      • Fact Sheets
      • Visitor Stats
      • Secretary and Admin Bios
      • Filming Requests

Advertising Print, “How a Modern Brewery Operates,” 1948

National Museum of American History

Addthis Share Tools

    • Print

Object Details

Description
This framed print is a cutaway drawing of what constituted a modern American brewery in 1948. The print was produced by the Armstrong Cork Company, which manufactured industrial insulation, and the United States Brewers Foundation. This colorful print served as an advertisement for both entities: Armstrong’s insulation products were used to control the critical functions of heating and cooling in the brewery, while the plant’s modern equipment and processes, illustrated with such technical precision, would have been a point of pride for members of the Brewers Foundation.
Beneath the image is an extensive explanation of the industrial brewing process, and the various ways Armstrong’s various insulation products were used to keep everything running smoothly. The text is also keyed to specific parts of the drawing so the viewer can follow the process easily. Fifteen points in the “careful, unhurried process” of brewing are pointed out on the drawing, from the storage bins containing the malt and cereal, to the tanks containing water for mixing, to the cooker that boiled the cereal to form the mash, through many more steps that ends with the beer in the bottling plant.
This framed print is part of a large collection of brewing material donated to the museum in 1967 by former brewmaster Walter Voigt, of Ruxton, Maryland, near Baltimore. Voigt’s collection consists of objects and archival materials reflecting the history of brewing in the mid-Atlantic region between 1870 and the beginnings of consolidation and large-scale, industrial production in the 1960s. His correspondence reveals an interest in preserving the history of brewing in America before brewmasters were “replaced by chemical engineers and highly trained chemists in modern laboratories.” Voigt’s papers are housed in the museum’s Archives Center, Collection #ACNMAH 1195, “Walter H. Voigt Brewing Industry Collection, 1935-1967.”
Credit Line
Walter Voigt
ID Number
AG.MHI-M-9489
catalog number
MHI-M-9489
accession number
276730
Object Name
illustration
Measurements
overall: 23 1/4 in x 23 3/4 in x 1 in; 59.055 cm x 60.325 cm x 2.54 cm
See more items in
Work and Industry: Food Technology
Food
Work
Industry & Manufacturing
National Museum of American History
Record ID
nmah_856921
Metadata Usage (text)
CC0
GUID (Link to Original Record)
http://n2t.net/ark:/65665/ng49ca746a6-aa1b-704b-e053-15f76fa0b4fa

Related Content

  • Beer in the Smithsonian's Collections

There are restrictions for re-using this image. For more information, visit the Smithsonian's Terms of Use page .
International media Interoperability Framework
IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more.
View manifest View in Mirador Viewer

Footer logo

Link to homepage

Footer navigation

  • Contact Us
  • Press Room
  • Human Resources
  • Host Your Event
  • Access Smithsonian
  • EEO & Supplier Diversity
  • Inspector General
  • Records Requests
  • Privacy
  • Terms of Use

Social media links

  • Facebook
  • Instagram
  • Twitter
  • YouTube

Email signup form

Email powered by BlackBaud (Privacy Policy, Terms of Use)
Back to Top