1932 Packard phaeton

Object Details

Packard Motor Car Company

Description

This 1932 Packard phaeton is one of several luxury cars in the Smithsonian collection. It was first registered to Layton R. Colburn, sales manager at a Packard dealership in Washington, D.C. In 1933, Colburn sold it to Franklin Q. Brown, Jr., a Harvard-educated business administrator who had moved to Washington to take a job with the Public Works Administration. Brown later was employed as a railroad examiner for the Reconstruction Finance Corporation and as an economist with a New York investment banking firm. In the early 1960s, after the Packard no longer served as Brown's primary transportation, he drove it at his summer home on Martha's Vineyard. Brown donated the car to the Smithsonian in 1978.

The 1932 Packard Model 902 phaeton is a long, low, open car with a folding top. The body is black and has four doors. The car is rather massive at 4,300 pounds. The straight eight-cylinder engine developed 110 horsepower. Accessories include dual horns and a windshield wiper.

In the early years of the Depression, the market for luxury automobiles shrank. By the early 1930s, Packard's annual production was only a fraction of its output at the height of the expansive, extravagant 1920s. But the company held onto a small, elite market, including the rich and famous as well as less affluent motorists who appreciated Packard's engineering advances and refinements. In 1932 Packard tried to broaden its market by introducing a moderately priced Light Eight in addition to the Standard Eight (shown here). This attempt to enter the mid-priced automobile market was unsuccessful because of high production costs. A loyal following of repeat customers enabled the company to survive the Depression and compete successfully with rivals Cadillac and Lincoln. Production by several other competitors in the luxury class-Cord, Duesenberg, Franklin, Marmon, Peerless, and Pierce-Arrow-ceased during the 1930s because of diminishing sales and financial difficulties.

Location

Currently not on view

Credit Line

Gift of Franklin Q. Brown, Jr.

1932

ID Number

TR.336637

accession number

1978.0587

catalog number

336637

serial number

50160

Object Name

automobile

Measurements

overall: 73 in x 69 in x 207 in; 185.42 cm x 175.26 cm x 525.78 cm

National Museum of American History

Record ID

nmah_1299461

Usage of Metadata (Object Detail Text)

CC0

GUID (Link to Original Record)

http://n2t.net/ark:/65665/ng49ca746ab-d9e9-704b-e053-15f76fa0b4fa