Seriously Amazing: Character Samples 2

Image: Smithsonian
September 20, 2012
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Ad campaign.
Image: Smithsonian

Sample ads from the Smithsonian "Seriously Amazing" campaign. The Smithsonian’s new tagline, “Seriously Amazing,” is the foundation of its new ad campaign―the first in its 166-year history. The ads feature seven characters who represent the different areas of expertise at the Smithsonian and ask questions that drive people to a new website to discover the answers and much more.


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