Smithsonian Announces $1.5 Billion Fundraising Campaign

October 20, 2014
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The Smithsonian today announced plans to raise $1.5 billion in its first organization-wide fundraising campaign, the largest in history for a cultural institution. 

The campaign’s four themes focus on the Smithsonian’s contributions in the fields of history, science, art and culture—Spark Discovery, Tell America’s Story, Inspire Lifelong Learning and Reach People Everywhere. These messages were chosen by the campaign to highlight the Smithsonian’s strengths and address issues relevant in today’s world.