“Critical Distance” Exhibition Preview

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Media opportunity to preview the Smithsonian’s exhibition experience “Critical Distance”
Media Only

Eisenstadt Abigail

(352) 278-3446


Randall Kremer

(202) 633-0817


National Museum of Natural History
Press Office

Media only: 

Phone: (202) 633-2950
Fax: (202) 786-2982

Wednesday, September 22, 2021 - 10:00am - 1:00pm

Smithsonian’s National Museum of Natural History
1000 Constitution Ave. N.W.


Michael Lawrence, assistant director for exhibitions, National Museum of Natural History

Adam May, director and producer, Vision3
Marcie Nymark, director of strategic partnerships, Microsoft

By appointment only: 10 a.m.–1 p.m.
RSVP to Abigail Eisenstadt at eisenstadta@si.edu

The National Museum of Natural History will host a new, free, augmented-reality experience emphasizing the intrinsic connection between people, orcas and the ocean. “Critical Distance” immerses visitors in a holographic orca pod and allows them to witness this endangered species’ daily obstacles. The experience opens Sept. 29.

Produced by Vision3, Vulcan Productions and Microsoft and written by Amy Zimmerman, “Critical Distance” is a social experience. It highlights a pod of 24 endangered southern resident orcas struggling to survive in the Pacific Ocean’s Salish Sea. Visitors will see firsthand how the orcas, including 6-year-old Kiki, must overcome marine noise pollution and vessel disturbances to effectively hunt for food—and, ultimately, survive.

Images, videos and other press materials are available through the Dropbox link and password below. News media use of these assets to promote “Critical Distance” is permitted with attribution.

Dropbox link: https://www.dropbox.com/sh/eccug1mp4nt64it/AAAXoLdIZ9d0SrD_7mkmGmWVa?dl=0

Dropbox password: orcas

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