How Posters Work

May 8, 2015 – November 15, 2015
Poster, Addo-X, 1958, Gift of Anonymous Donor. 1994-109-7.

Cooper Hewitt, Smithsonian Design Museum
2 East 91st Street
New York, NY

Design Process Galleries

Featuring nearly 125 works from Cooper Hewitt, Smithsonian Design Museum's permanent collection, the exhibition shows how dozens of different designers—from prominent pioneers like Herbert Matter, Paul Rand, Philippe Apeloig and M/M Paris, to lesser-known makers—have mobilized principles of composition, perception, and storytelling to convey ideas and construct experiences.

The exhibition features 14 principles of how designers look at the world: focus the eye, overwhelm the eye, use text as image, overlap, cut and paste, assault the surface, simplify, tell a story, amplify, double the meaning, manipulate scale, activate the diagonal, make eye contact, and make a system.

Related 224-page catalogue