Brand New: Art and Commodity in the 1980s

February 14, 2018 – May 13, 2018

Haim Steinbach, Supremely black, 1985; plastic laminated wood shelf, two ceramic pitchers, three cardboard detergent boxes; 29 x 66 x 13 in. Private Collection; courtesy the artist and Tanya Bonakdar, New York.

Hirshhorn Museum and Sculpture Garden
Independence Avenue at 7th Street, SW
Washington, DC

Floor Plan

Brand New is the first museum exhibition to examine the artistic appropriation of commercial products in the late 20th century, a pivotal moment when artwork became a commodity and the artist became a brand. The exhibition includes paintings, sculptures and multimedia works by nearly 50 historically acknowledged and lesser-known artists, including Vito Acconci, Ashley Bickerton, Barbara Bloom, Jessica Diamond, General Idea, Felix González-Torres, Peter Halley, Jeff Koons, Peter Nagy, Joel Otterson, Richard Prince, Pruitt-Early, Cindy Sherman, Meyer Vaisman, and Julia Wachtel, among others.