FAQs Smithsonian World: Selling the Dream

Dedicated to exploring the full scope of modern culture, Smithsonian World was produced by the Smithsonian Institution and WETA-TV between 1984 and 1991 and examined a variety of subjects, including the arts, humanities, science, history, and technology. "Selling the Dream" (1991) takes a behind-the-scenes look at the world of advertising and how it influences consumers.

Suggested References

Arlen, Michael J. Thirty Seconds. New York: Farrar, Straus and Giroux, 1980.

Barnouw, Erik. The Sponsor: Notes on a Modern Potentate. New York: Oxford University Press, 1978.

Barthel, Diane. Putting on Appearances: Gender and Advertising. Women in the Political Economy Series. Philadelphia: Temple University Press, 1988.

Blonsky, Marshall, ed. On Signs. Baltimore: Johns Hopkins University Press, 1985.

Della Femina, Jerry. From Those Wonderful Folks Who Gave You Pearl Harbor: Frontline Dispatches from the Advertising War. New York: Simon and Schuster, 1970.

Diamant, Lincoln. Television's Classics Commercials: The Golden Years, 1948-1958. New York: Hastings House Publishers, 1971. (facsimile)

Dobrow, Larry. When Advertising Tried Harder: In the Sixties: The Golden Age of American Advertising. New York: Friendly Press, 1984.

Ewen, Stuart. All Consuming Images: The Politics of Style in Contemporary Culture. New York: Basic Books, 1988.

______. Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. New York: McGraw-Hill Book Company, 1976.

Fox, Richard W., and T.J. Lears, eds. The Culture of Consumption: Critical Essays in American History, 1880-1980. New York: Pantheon Books, 1983.

Fox, Stephen. The Mirror Makers: A History of American Advertising and Its Creators. New York: William Morrow and Company, 1984.

Gitlin, Todd. Inside Prime Time. New York: Pantheon Books, 1983.

Goodrum, Charles, and Helen Dalrymple. Advertising in America: The First 200 Years. New York: Harry N. Abrams, 1990.

Hall, Edward T. The Hidden Dimension. Garden City, NY: Doubleday and Company, 1966.

Henderson, Sally, and Robert Landau. Billboard Art. San Francisco: Chronicle Books, 1980.

Horowitz, Daniel. The Morality of Spending: Attitudes Toward the Consumer Society in America, 1875-1940. New Studies in American Intellectual and Cultural History Series. Baltimore: Johns Hopkins University Press, 1985.

Hower, Ralph M. The History of an Advertising Agency; N.W. Ayer and Son at Work, 1869-1939. Harvard Studies in Business History Series. Cambridge, MA: Harvard University Press, 1939.

Ikuta, Yasutoshi. Cruise-O-Matic: Automobile Advertising of the 1950s. San Francisco: Chronicle Books, 1988.

Key, Wilson Bryan. Subliminal Seduction: Ad Media's Manipulation of a Not-So-Innocent America. Englewood Cliffs, NJ: Prentice Hall, 1973.

Kruger, Barbara. We Won't Play Nature to Your Culture. London: Institute of Contemporary Arts, 1983.

Lasch, Christopher. The Culture of Narcissism: American Life in an Age of Diminishing Expectations. New York: W.W. Norton and Company, 1978.

Levenson, Bob. Bill Bernbach's Book: A History of the Advertising that Changed the History of Advertising. New York: Villard Books, 1987.

Macdonald, J. Fred. One Nation Under Television: The Rise and Decline of Network TV. New York: Pantheon Books, 1990.

McLuhan, Marshall. Understanding Media: The Extensions of Man. New York: McGraw-Hill Book Company, 1964.

Mander, Jerry. Four Arguments for the Elimination of Television. New York: William Morrow and Company, 1978.

Marchand, Roland. Advertising the American Dream: Making Way for Modernity, 1920-1940. Berkeley, CA: University of California Press, 1985.

Meyrowitz, Joshua. No Sense of Place: The Impact of the Electronic Media on Social Behavior. New York: Oxford University Press, 1985.

Moog, Carol. Are They Selling Her Lips?: Advertising and Identity. New York: William Morrow and Company, 1990.

Ogilvy, David. Confessions of an Advertising Man. New York: Atheneum, 1963.

_____. The Unpublished David Ogilvy. Edited by Joel Raphaelson. New York: Crown Publishers, 1987.

O'Toole, John. The Trouble with Advertising: A View from the Inside. 2d ed. New York: Times Books, 1985.

Packard, Vance. The Hidden Persuaders. New York: David McKay Company, 1957.

Pease, Otis. The Responsibilities of American Advertising: Private Control and Public Influence, 1920-1940. New Haven, CT: Yale University Press, 1958.

Pollay, Richard W., ed. Information Sources in Advertising History. Westport, CT: Greenwood Press, 1979.

Polykoff, Shirley. Does She...or Doesn't She? And How She Did It. New York: Doubleday and Company, 1975.

Pope, Daniel. The Making of Modern Advertising. New York: Basic Books, 1983.

Schudson, Michael. Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society. New York: Basic Books, 1984.

Urdang, Laurence. Dictionary of Advertising Terms. Chicago: Crain Books, 1979.

Warlick, Mary, ed. Advertising's Ten Best of the Decade, 1980-1990. New York: The One Club for Art and Copy, 1990.

Watkins, Julian Lewis. The 100 Greatest Advertisements: Who Wrote Them and What They Did. 2d ed. New York: Dover Publications, 1959.

Williams, Raymond. Television: Technology and Cultural Form. New York: Schocken Books, 1975.

Williamson, Judith. Decoding Advertisements: Ideology and Meaning in Advertising. Ideas in Progress Series. Salem, NH: Marion Boyars Publishers, 1978.

Prepared in conjunction with Smithsonian World,
produced by the Smithsonian Institution and WETA-TV
in cooperation with Public Inquiry Services,
Smithsonian Institution


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