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Visual Identity Program |
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| The Smithsonian's
visual identity program, for the first time, links the
"Smithsonian" name with each of its museums, research institutes
and offices, through the use of logos, clarifying the relationship between
the Smithsonian and each of its organizations. |
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 | Sunburst in Color and Black-and-White |
| Sunburst: Heavy Outline |
| Typeface: Minion |
| Color |
| Logos (Lock-ups) for Most Smithsonian Organizations (Museums, Research Institutes, Smithsonian Named Organizations, Offices and Programs) |
| "Smithsonian Institution" and "Smithsonian" Only Logos (Lock-ups) |
| Lock-up Formats |
| Typography |
Using the Logo
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| Stationery
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Correct Use of the Logo
| Frequently Asked Questions and Quick Tips for Using Smithsonian Logo Correctly |
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Help
| Need Assistance? Contact the Office of Public Affairs |