Office of Policy and Analysis: Management

This section contains documents on the following issues: Running of the Smithsonian and its units so as to accomplish their missions, goals, and strategies effectively and efficiently and with accountability to stakeholders.

Branding and Marketing

This section contains documents on the following issues: Demographics and interests of actual and potential Smithsonian audiences and how best to serve them; and identification and communication of a unique and memorable image that helps the Smithsonian and individual units connect with, build, and retain audiences.

Organizational Excellence

This section contains documents on the following issues: State of different aspects of Smithsonian, unit, and departmental operations, such as internal and external collaboration, education, collections, interdisciplinary research, and exhibitions; and exploration of ways to strengthen performance and proactively adapt to a continually changing operating environment.

Planning SI-Wide Level

This section contains documents on the following issues: Strategic and other planning that applies to the Institution as a whole.

Planning Unit Level

This section contains documents on the following issues: Strategic and other planning that applies to a particular unit.

Planning Subunit Level

This section contains documents on the following issues: Strategic and other planning that applies to a subunit of a unit.

Policy

This section contains documents on the following issues: Statements of high-level principles, values, goals, courses of action, and requirments that provide a framework, guidance, and standards for management, decision making, performance, and behavior.

For more information regarding the studies and reports on this site, contact the Office of Policy and Analysis.