Office of Policy and Analysis: Audience Studies

This section contains documents on the following issues: Smithsonian audience demographics, interests and expectations, satisfaction with offerings and trends.

Audience Development

This section contains documents on the following issues: Attracting and building visitation by target audiences.

Exhibitions

This section contains documents on the following issues: Interests, expectations, experiences, and demographics of visitors to exhibitions specifically; visitor surveys.

Museums/Units

This section contains documents on the following issues: Interests, expectations, experiences, and demographics of visitors relating to the overall visit to an individual museum, research center, and other facility; visitor entrance and exit surveys.

SI-Wide

This section contains documents on the following issues: Interests, expectations, experiences, and demographics of visitors to the Smithsonian generally; visitor responses to Smithsonian-wide services; Smithsonian-wide visitor surveys.

For more information regarding the studies and reports on this site, contact the Office of Policy and Analysis.