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February 18, 2010 – April 25, 2010
Cooper Hewitt, Smithsonian Design Museum
2 East 91st Street
New York, NY
Location: 1st Floor, Great Hall
Unveiled last year in India by Tata Motors, India's largest automobile manufacturer, the Tata Nano is targeted to families who had not previously been able to afford a car. Billed as "the people's car," the base model starts at $2,200 in India and can accommodate up to five adults. A bright, sunshine yellow Nano is on display, along with diagrams and a short film describing its concept, development and production.
This installation is the third in a series of "Quicktake" installations aimed at showing the public vital up-and-coming design from around the world.